American Graffiti, 2018
text> The concept searches and explores the different possibilities and demands that a consumer might have, declining them in a multi-dining. The appearance and format are a reinterpretation, sometimes ironic, of stereotypes around the world of fast-food. A large sign opens and envelops the whole space, telling and unfolding in slogans and menus. With a strong appeal, both visual and physical, it makes the brand recognizable and the space inside a gallery easily readable.
A large central counter distributes and characterizes the space that surrounds it like the most classic “paninari”. The materials are of poor derivation, combined differently and constructively simple, creating a heterogeneous clear and captivating mix.
themes> revisitation, stereotypes, materials